make something nice

Let's team up and make something nice.

value

The value of a product is determined by its functionality, appearance and story.

Improving one of those properties will then increase the value of the product.

the enthusiast perspective

Catering to enthusiasts is what makes a product and brand stand out and become desired.

It will focus development on to improving the experience, rather than just satisfy some seemingly reasonable and rational functionality.

The T6 Compact Horn subwoofer is an example of such a product. Paired with F205 loudspeakers, it becomes a sound system that delivers so much more, that casual buyers will consider spending more to get this experience over alternatives like a soundbar.

We often compare against competitors that deliver a similar product, in same price range. But sometimes, the alternative may be no product at all. No one needs nice sound. There has to be a benefit, over the soundbar, in perceived value.

Then we see that being able to identify specific properties of the product that gives this improved experience, is a very important part of the product development process.

Most buyers of a car will never enjoy a spirited drive on a mountain road. But many enthusiasts do exactly that. And they tell stories about their experience, with passion and engagement.

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